Avani Jain, founder of Think Bold Marketing, smiling in a seated portrait
ABOUT

Avani Jain

FRACTIONAL MARKETING LEADER

I’m an MIT-trained engineer and marketing leader with 15+ years of experience across Gartner, Sartorius, and Thermo Fisher. I’ve led global marketing teams and multi-million-dollar budgets — and I’ve also figured out positioning, customers, markets, and go-to-market when the company was still being built.

I understand what it’s like to work with sophisticated technical products where the science is the advantage, but communicating that advantage is difficult.

MIT-trained engineer 15+ years in marketing Hands-on marketing operator Gartner, Sartorius and Thermo Fisher — then the other end of the spectrum, where the company is still being built.

“I can go deep enough to understand the technology and step back far enough to see what the market actually needs to hear.”

My five areas of focus

T

Strategic planning & execution

Integrated campaigns end to end: positioning, value proposition refinement, messaging, and omni-channel promotion.

H

Content marketing strategy

Global standards for brand tone, voice, and execution of all marketing content, built to drive organic growth and qualified pipeline.

I

Digital transformation

Upgrading martech stacks and introducing data-driven strategies: lead scoring, account-based marketing, ecommerce enablement.

N

Campaign management

Product launches and marketing budgets managed against growth targets, not vanity metrics.

K

Team building & leadership

Guiding and mentoring marketing teams to deliver top-line growth — and to keep going after I leave.

Tell Me Where You’re Stuck

I’ll tell you what I see, where you’re leaving growth on the table, and whether I’m the right person to help.

IN 45 MINUTES WE’LL IDENTIFY
  • Where your positioning isn’t landing
  • Why technical buyers aren’t converting
  • What’s slowing commercialisation down
  • Whether I’m the right person to help

Science-to-Market Clarity Session

45 MIN · FREE

No pitch, no obligation. You’ll leave with a clearer read on the problem whether or not we work together.

Not ready to book? Send me a quick note and I’ll point you in the right direction.