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Bold Strategies, Brilliant Results

Unleash Your Marketing Potential with Think Bold

You’ve cracked the hard technical problem. You have a product that could genuinely change your industry. But translating deep expertise into compelling market narratives? That’s a different challenge.

I’m Avani Jain—MIT-trained engineer with 15+ years leading marketing at Gartner, Sartorius, and Thermo Fisher. Now I’m your fractional CMO, helping pre-seed to Series A founders turn technical products into customer stories that sell.

Why Partner with a Fractional Marketing Leader?

Time

You’re building product, talking to customers, and pitching investors. Marketing falls to ‘when we have time’—which means it doesn’t happen strategically. I give you 10-20 focused hours per week of marketing leadership so you can stay in your zone of genius.

Money

A full-time CMO costs $200K-$300K+ plus equity. You’re not there yet—and you don’t need to be. Get senior marketing leadership at a fraction of the cost, with engagement models designed for your stage and budget.

Expertise

Your co-founder’s LinkedIn posts and DIY website aren’t cutting it. You know marketing matters, but you’re a scientist/engineer/domain expert—not a marketer. I bring 15+ years of B2B marketing expertise specifically tailored for technical products and scientific audiences.

What We Can Do For You

Business planning

Comprehensive roadmap from product-market fit to positioning, messaging, and go-to-market planning. I'll transform your innovative idea into a strategic blueprint for success.

Storytelling

Create bold, impactful content that genuinely connects with your audience. I design strategies that address real audience needs and spark meaningful engagement.

Growth Engine

Custom channel mix models tailored to your business, market, and industry. I don't just allocate budgets—I optimize growth through data-driven insights and precise measurement.

Team & Tools

Build your dream marketing team with top-tier contractors and full-time professionals. I'll help you develop a smooth, high-performance marketing engine that drives your startup forward.

Flexible Engagement

Pick the services that best fit your startup's current needs. Whether you want a single focused strategy or a comprehensive marketing approach, I'm here to help you scale.

It's rare to come across standout talent like Avani. Having worked closely with her at Sartorius, I've observed firsthand her exceptional marketing acumen, which sets her apart. Avani's depth of knowledge in marketing is truly impressive. Her approach is analytical yet creative, asking thought-provoking questions that drive strategy and innovation. Her insights into storytelling are compelling and make scientific marketing relatable and engaging for any audience.

Hemanth Kaligotla

Director of External Innovation, Global Bioprocessing, Lonza

I worked with Avani on a startup idea that involved defining strategy for a technically complex product. Her ability to do deep market research, product analysis, customer/ideal persona identification was critical in making effective business decisions. She helped the team navigate through identifying the product MVP as well as post deployment customer expectation management. We were lucky to have her on our team and I would not hesitate to recommend her, she is a solid leader to have on any team that requires focused execution.

Junaid Syed

Founder, Spokesly

Few times I would consider myself as lucky as I was when I had the chance to hire and begin working with Avani. I have had the pleasure of working with her in a few different companies, teams and roles at this point and she has been a true standout individual on just about every front. As a leader, I admire her take charge attitude but also her ability to think beyond the moment well into the future. She invests in developing people and positively challenges them to their fullest potential. In addition, she is a critical component of my management team and tied to each and every decision we make as a group. A blueprint for a leader in my opinion and I find I learn just as much from her as I have any leader I have worked with or for

Jason Jell

VP Marketing, ONI